5.1 Personal Information of customers disclosed through their use of the interactive e-commerce function of the Outwit Adventures Inc. website shall be collected, used and disclosed by Outwit Adventures Inc. only for reasonable, business-related purposes, and in accordance with the following privacy principles:

5.1.1 Consent.
(a) Express consent is required for the collection, use and disclosure of Personal Information. Customer consent to use Personal Information disclosed through their use of the interactive e-commerce function of the Website is implied for the purposes of undertaking the purchase of products and / or services from Outwit Adventures Inc. and other reasonably expected business-related purposes.
(b) Outwit Adventures Inc. may use and disclose Personal Information provided by customers through interactive e-commerce function of the Outwit Adventures Inc. website, without consent, for compliance with any applicable law, regulation, or the order of any court or other lawfully constituted authority.
5.1.2 Limiting Collection. The collection of Personal Information from customers through the interactive e-commerce function of the Website will be restricted to that required by Outwit Adventures Inc. to undertake the business-related purposes for which it was provided and for Outwit Adventures Inc. to meet its legal obligations.
5.1.3 Limiting the Use, Disclosure, and Retention of Personal Information. Personal Information collected from customers through the interactive e-commerce function of the Website will be used, disclosed and retained only for undertaking the purchase of products and / or services from Outwit Adventures Inc. and other reasonable expected business-related purposes, or for compliance with any applicable law, regulation, or order of any court or other lawfully constituted authority.
5.1.4 Security of Personal Information. Outwit Adventures Inc. will take all commercially reasonable steps to protect Personal Information from unauthorized access, use or disclosure. Reasonable steps include physical, electronic and procedural measures appropriate to the level of sensitivity of the Personal Information.
5.1.5 Access to Personal Information.
(a) Customers may access their Personal Information provided through the interactive e-commerce function of the Website to confirm its accuracy or completeness or to update their Personal Information, by contacting the Privacy Officer.
(b) Outwit Adventures Inc. will correct or update any Personal Information upon request.
(c) Outwit Adventures Inc. reserves the right to charge a customer requesting access to their Personal Information a reasonable fee for doing so where the costs of providing access are significant.
5.1.6 Response to Inquiries and Complaints. The Privacy Officer will investigate and respond to all customer complaints in regard to the treatment of their Personal Information at the earliest opportunity. If the complaint is found to be justified, the Privacy Officer will so inform the customer and ensure that appropriate corrective measures are taken.